Nike shoes have more features, and history, than any other in the athletic market today. In order to highlight both for it's newest AirMax launch, the company decided it wanted to engage it's customers an interactive retail experience. Working with the stellar creative team at Hybrid, SP(h) developed a multitouch wall for some of the brand's key retail locations. The project is currently displayed at the brand's NYC store on Mercer Street. Lines out the door speak to the success of the new AirMax as well as the digital storytelling around it.